Protect your Windows Phone 7 application on the MarketPlace
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You've probably noticed if you have a Windows phone 7, the Windows Phone Market place is just the jungle. You'll often find what you are looking for and probably many more. It is this last point that causes me the most problems: very often you will find several applications with the same name (not to mention the music), logos slightly modified and similar functionality. Without even talking about piracy because it is not directly possible, any developer or company can freely create an application with similar functionality when they are not complex to develop. So often you find 3 / 4 (and sometimes more) applications with the same name.
The problem is, I think, completely specific to Windows Phone 7 MarketPlace, I haven't not noticed this phenomenon on the AppStore.
To summarize, even if the application was released one month, two months or 1 year before and was the first of that name, nothing prevents a developer or company to file the same application later with a similar logo and name exactly identical. Microsoft's answer is: it is necessary to file a complaint in court to protect the application name and the logo idea. Imagine that you wore ten complaints for 10 different applications by 10 different society. Therefore as a developer Windows 7 Phone and Silverlight, I ask myself the following questions:
1 - I find it a good idea with a great name and I am a small business, how to protect my application?
2 - How do I get my application to be quickly found on the market place?
3 - What differentiates my application and protects it from others with the same name ?
Personally, I think a small structure has very little means to defend themselves apart from legal action. Market place on your application and name in particular could be filed with the same functionality, only remedy the law. But what law, it seems to me that this aspect is very difficult because it will likely file an international patent and / or go through all possible tools at your disposal.
To ensure that your applications will be found quickly, no mystery, it is what is used and highly rated by WindowsPhonaute, or you have other means such as a website marketing an advertising campaign, or a Windows application out there that either phone connected. This question refers to question three.
What will differentiate your applications from others having the same name:
* The ScreenShots content with unique graphics. This content is much more difficult to copy as opposed to the name. An image bank with unique and great content for example.
* The complex features that are not easy to develop for everyone.
* A seamless user experience, just what is need for NUI.
All these elements will be much protection against the copying of your application. But then what is different when comparing Microsoft Marketplace to AppStore? I will say something romantic
. We all had the idea to create an application with THE IDEA of the year (IDEA). But today, the developer who wants to create in his corner this application, even with the idea of the century, could not protect his application's name against others. Long months of legal procedures are the key to all appeals. This can be very expensive ...
No technical answer to this problem is good, no good answer is legal kind unless you're part of a medium / large company and that you have many, many times before you. The correct answer is multiple : the artistic response, the response of the single, the answer content and development perfect, perfect ergonomics. All these elements together will be much harder to copy. So those who post applications just to post applications, while others of the same type already exist, please stop, you will not win any money that way. This behavior affects the quality of the microsoft marketplace and the fantastic tool that Windows Phone 7 is.




